Selena Gomez sold her custom Jacquie Aiche diamond B ring valued at $3,250 for just $12 as part of her 12 Days of Really Rare Stuff campaign leading up to her collaborative album with fiancé Benny Blanco I Said I Love You First, releasing on March 21 The ring symbolizing their relationship, was first showcased when they confirmed their romance in December 2023 This initiative offers fans personal items, including the ring, a signed Coach bag, and a neon “Fetish” light from her 2017 music video.

**Selena Gomez Sells Custom Jacquie Aiche Diamond B Ring for Just $12 in “12 Days of Really Rare Stuff” Campaign**

In a surprising move that’s making headlines, Selena Gomez has sold her custom Jacquie Aiche diamond B ring, valued at $3,250, for just $12. This dramatic price cut is part of her “12 Days of Really Rare Stuff” campaign, leading up to the highly anticipated release of her collaborative album with fiancé Benny Blanco, *I Said I Love You First*, dropping on March 21. The ring, which holds sentimental value as a symbol of their relationship, was first showcased in December 2023 when Selena and Benny confirmed their romance to the public.

The campaign, which is designed to connect more closely with her fans, offers exclusive personal items, many of which have deep emotional significance. Among the items up for grabs are the diamond ring, a signed Coach bag, and a neon “Fetish” light, which was famously featured in Selena’s 2017 music video. This unique initiative gives Selena’s dedicated fanbase an unprecedented opportunity to own pieces of her personal life and career, marking an exciting chapter in her music journey.

**The Ring: A Symbol of Love**

The custom-designed Jacquie Aiche diamond B ring is not just a piece of jewelry; it’s a meaningful symbol of Selena and Benny’s relationship. When the couple confirmed their romance in December 2023, the ring quickly became a visible marker of their love story. With its elegant design and bold personal significance, the ring was seen as a token of their connection and public commitment. Now, in a move that both surprises and delights fans, Selena has decided to part with this cherished piece.

Despite the ring’s original value of $3,250, Selena’s decision to sell it for only $12 underlines the intimate nature of this gesture. For the lucky fan who wins the chance to own it, the ring will serve as a one-of-a-kind memento from an unforgettable moment in Selena’s personal and professional life. The act of parting with such a meaningful item also highlights the deeply personal connection Selena has with her supporters.

**”12 Days of Really Rare Stuff” Campaign: A Fan-Centric Initiative**

This unique sale is part of a broader campaign designed to celebrate her upcoming album *I Said I Love You First*. The “12 Days of Really Rare Stuff” initiative is all about offering fans rare, personal memorabilia that holds special value. Selena’s goal with this campaign is not just to promote her music but to give back to the fans who have supported her throughout her career.

Other items included in the campaign, such as a signed Coach bag and the neon “Fetish” light from her 2017 music video, are just as personal and iconic as the diamond ring. Each item is tied to a significant part of her life and work, allowing fans to acquire a unique piece of her journey. The neon light, in particular, has become an emblem of one of her most memorable music videos, adding even more allure to the collection of rare items.

Selena has been known for her authenticity and connection with her audience, and this campaign is another testament to that. By offering these exclusive items, she gives fans an inside look into her world while also celebrating the milestones she’s reached with her music and relationship with Benny Blanco.

**Leading Up to the Album Release**

The sale of the ring and other personal items coincides with the lead-up to the release of *I Said I Love You First*, Selena’s much-anticipated album with Benny Blanco. The album, set to drop on March 21, promises to be a deeply personal collaboration between the two artists, featuring an emotional exploration of their relationship and experiences. Selena and Benny have been sharing snippets of their creative process with fans, and the album is expected to provide an intimate look at their partnership.

The campaign, timed perfectly with the album’s release, helps build excitement while offering fans a tangible way to connect with Selena on a deeper level. It also adds a touch of whimsy and exclusivity to the album promotion, engaging her audience in a way that few artists have done before.

**A New Way of Connecting with Fans**

Selena Gomez’s “12 Days of Really Rare Stuff” campaign is not just a unique promotional strategy; it’s a heartfelt gesture toward her fans, offering them rare glimpses into her personal and professional life. By parting with personal treasures like the diamond B ring and other iconic items, Selena is reminding her supporters that their connection goes beyond the music and the stage.

For the fans fortunate enough to acquire one of these exclusive items, the experience will be one they’ll never forget—owning a piece of Selena’s history and showing their love and admiration for the artist in a truly meaningful way. As *I Said I Love You First* approaches its release date, this campaign is sure to be remembered as a creative and emotional bridge between Selena and her fans.